Once excellent service has been provided, the single biggest reason for losing a customer is lack of follow up. 

I hear it all the time as a realtor… “he never called back”, “she said she was going to do such and such and did not”, “I asked for information but never got it”, “I mentioned liking this area but the realtor did not pick up on it”, “the realtor that sold us the house two years ago never kept in touch so that is why we called you–got your name from a flier we received”, etc. 

Think about the business or service you offer.  Where can you tighten your follow up with current clients and your total customer base?  What would be the most effective method — e-mail, phone call, mailing? 

I am listening …